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Be heard, without making a sound.
Get noticed, without being seen.
And step out of the shadows, to take the light.

Solty Hotel

Content creation

Community management

Social media strategy

It's all about the view here!

SOLTY HOTEL, because here, the view is everything.

Solty Hotel is one of the agency's founding collaborations. A recently born umbrella brand bringing together three hotels between Durban's beachfront, the Cape coast and the Winelands, united by the same spirit: sea air, light, and the desire to do hospitality differently.

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We support Solty with social media management for all three properties and, most recently, the umbrella brand's account, plus the creation of their photo/video content.
The group's hotels are sunny, sincere, vibrant places where each destination tells its own story, always facing the ocean.

Average engagement rate

8%

What is an engagement rate?

The engagement rate measures the level of interaction a piece of content generates (likes, comments, shares, saves, clicks…) relative to the number of people who saw it or the size of the audience. It is used to assess whether the content genuinely interests the audience.

Average engagement rate for a brand
2–3 %

Source: Hootsuite

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Monthly impressions

+10 000
organic impressions

What is an Instagram impression?

Instagram impressions are the total number of times a piece of content is displayed on screen. So if the same person sees your post 3 times, that counts as 3 impressions (whereas reach would count just 1 person).

Average monthly impression rate in 2025
5,000 to 16,000 organic impressions per month

Source: Meta

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