Slade The Deciever

Content creation

Community management

Social media strategy

Township pulse, bold visuals, character.

Slade The Deciever is a Joburg creative house repping township culture, shooting bold stories from Soweto to the inner city with nothing but a phone and a point of view.

Every piece is crafted by hand, with rigour and authenticity. Since late 2024 we have supported the brand in developing its image on Meta: social media strategy, content creation (photo & video), community management, moderation and reporting.

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Average engagement rate

What is an engagement rate?

The engagement rate measures the level of interaction a piece of content generates (likes, comments, shares, saves, clicks…) relative to the number of people who saw it or the size of the audience. It is used to assess whether the content genuinely interests the audience.

Average engagement rate for a brand
2–3 %

Source: Hootsuite

Community growth over one year

+20%

What is a community?

A community is everyone who follows, interacts with and is interested in your brand on social media. It is not just followers, but people who react to your content, talk with you and contribute to your account's growth.

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Monthly impressions

+30 000
organic impressions

What is an Instagram impression?

Instagram impressions are the total number of times a piece of content is displayed on screen. So if the same person sees your post 3 times, that counts as 3 impressions (whereas reach would count just 1 person).

Average monthly impression rate in 2025
5,000 to 16,000 organic impressions per month

Source: Meta