Iluvmi

Content creation

Community management

Social media strategy

The new Mzansi gummy brand

ILUVMI, the new Mzansi gummy brand 💖

Iluvmi Nutrition is a South African food-supplement and nutricosmetics brand dedicated to women's wellbeing. With formulas developed in a Joburg laboratory and made in South Africa, the brand reinvents wellbeing routines by combining effectiveness, pleasure and simplicity. Gummies, energy, sleep, relaxation or beauty: ILUVMI supports women every day with a modern, no-hang-ups approach to nutrition.

Impressions over 2 months

1 046 935
organic and boosted impressions

What is an Instagram impression?

Instagram impressions are the total number of times a piece of content is displayed on screen. So if the same person sees your post 3 times, that counts as 3 impressions (whereas reach would count just 1 person).

Average monthly impression rate in 2025
5,000 to 16,000 organic impressions per month

Source: Meta

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Average engagement rate

30%

What is an engagement rate?

The engagement rate measures the level of interaction a piece of content generates (likes, comments, shares, saves, clicks…) relative to the number of people who saw it or the size of the audience. It is used to assess whether the content genuinely interests the audience.

Average engagement rate for a brand
2–3 %

Source: Hootsuite

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Community growth over 2 months

3 415

What is a community?

A community is everyone who follows, interacts with and is interested in your brand on social media. It is not just followers, but people who react to your content, talk with you and contribute to your account's growth.

Explore Iluvmi's channels 💖