Concept Care

Content creation

Community management

Dr. Dlamini's aesthetic clinic

Dr. Naledi Dlamini's aesthetic clinic, in the heart of Sandton, Johannesburg.

Every piece is crafted by hand, with rigour and authenticity. Since late 2024 we have supported the clinic in developing its image on Meta: content creation (photo & video), social media strategy, community management and moderation.

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Average engagement rate

What is an engagement rate?

The engagement rate measures the level of interaction a piece of content generates (likes, comments, shares, saves, clicks…) relative to the number of people who saw it or the size of the audience. It is used to assess whether the content genuinely interests the audience.

Average engagement rate for a brand
2–3 %

Source: Hootsuite

Monthly impressions

+6 000
organic impressions

What is an Instagram impression?

Instagram impressions are the total number of times a piece of content is displayed on screen. So if the same person sees your post 3 times, that counts as 3 impressions (whereas reach would count just 1 person).

Average monthly impression rate in 2025
5,000 to 16,000 organic impressions per month

Source: Meta